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Playsmart Labs Inc. Launches Creativas™, an Innovative App Integrating Real World Arts and
Crafts with Digital Gaming
New Entertainment Franchise Focuses on Creativity and Self Expression for Kids.
TORONTO, July 15, 2015 – Playsmart Labs, a new Toronto-based children’s entertainment company,
aims to explore children’s creativity on and off tablets. With the release of the Creativas™ Design
Studio app, the company effectively combines physical art creation and digital play.
The DIY design app, Creativas™ Design Studio, launches September 2015, just in time to keep kids
creative for the back-to-school season! The app invites users to join a group of talented young
teenagers who are invited into an elite art school for the best and brightest creative designers. Over the
course of fourteen fully animated “appisodes”, kids can follow the Creativas and join the secret society
that awards their creativity along the way!
While in the Creativas™ Design Studio, players create and share their artwork through the digital
portal while completing a series of design challenges. After watching the video tutorials found within
each level, players are instructed to print out different paper templates and to create their artwork offline
using markers, pencil crayons, or paint. They can then capture their art with the camera on their device,
and watch as their real-life artwork comes alive in the game. This allows kids to become creators and
curators, and to build a collection of their very own designs that they can then share with other
Creativas™ around the world!
“Creativas™ Design Studio converts traditional arts and crafts into an interactive experience for kids,
enabling creativity both on and off their tablets,” said Daniel Rattner, Co-founder, Playsmart Labs.
“Creativas™ is developed as a brand to address the need for a creative outlet that drives creation-
based play and also projects healthy and positive role models.”