Last update: June 1st 2015
Playsmart Labs Inc., Inc (Playsmart Labs Inc.) respects the privacy rights of our online visitors and mobile customers and recognizes the importance of protecting the information collected about you.
Children’s privacy: personal information is not collected from children. Currently, Playsmart Labs Inc. does not knowingly collect any personal information from children under 13 years of age. If we were to collect and store personal information from children, we would obtain the consent of a parent or legal guardian before such collection.
For what purposes does Playsmart Labs Inc. use the personal information it collects? Playsmart Labs Inc. may use the personal information you provide us for the purposes of (1) administering contests and awarding prizes, (2) warranty registration and/or providing customer support or responding to technical service requests, (3) providing player match up or other online services, (4) registration for games or special game-specific event participation, (5) registration for membership on our websites (6) processing your order(s) of products or subscriptions from us online, (7) responding to or forwarding your request(s) for services from third party service providers on our website; (8) enabling your use of our software or online services and access to certain areas of our websites, features or programs; (9) improving our products and services. In addition, any feedback provided by beta testers may be used to make adjustments to and improve upon Playsmart Labs Inc. products including but not limited to the gameplay, app flow, story, art & animation. You are not required to provide personal information to us to obtain access to any of our websites; however, your consent to the collection, use and disclosure of some of your personal information is required for registration to access certain areas of our websites, features or programs and, if you do not consent, you will not have access to these areas, features or programs.
Statistical and Usage Data: When you play our games on your mobile device, we may retrieve information about your hardware system and how your game is used, including your Internet Protocol Address or device identifier. We may also collect information about your computer, hardware, software, platform, media, address and connection, information about online activity such as feature usage, game play statistics and scores, user rankings, click paths, and in-app purchases. We use this information to enable you to play your game over the Internet. We also use this information to better understand the behavior and preferences of our customers, so that we can improve our products and services.
Other Uses: We may also use your information for other purposes, with your consent. Whatever the purpose may be, we will only collect information to the extent reasonably necessary to fulfill the purposes for which it was collected and our legitimate business objectives or as permitted or required by law.
Internet Protocol Address: We collect an IP address from every visitor to our website. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our website, analyze trends, track users’ movement on our website, gather broad demographic information for aggregate use in order for us to improve the website, and deliver customized, personalized content. We do not link IP addresses with any personally identifiable information.
In-Game Advertising: Our games may incorporate dynamic advertisement serving technology offered by our Advertising Network Providers (AdProviders), which enables advertising to be temporarily uploaded into the game and replaced while you play. Logged data may include Internet Protocol Address or players’ user name, in game location, length of time an advertisement was visible, size of the advertisements, and angle of view. Your game may be assigned an ID number, which is stored on your device, and used by Ad Providers to calculate the number of unique and repeat views of dynamic in-game advertising. The ID number is not associated with any personal data and for children-directed games is not used for behavioral advertising purposes. No logged information is used to personally identify you. The servers used by the Ad Providers may be located outside your country of residence. This ad serving technology is integrated into the game; if you do not want to use this technology, do not play the game while connected to the Internet.
Public Data: Your participation in online game events is conditional upon you agreeing to us collecting, using, storing, transmitting and publicly displaying non-identifiable statistical data (such as your scores, rankings and achievements) generated through your participation.
Information about Children: Playsmart Labs Inc. does not disclose any personal information about children under 13 years of age who have registered on any of our websites to third parties, regardless of parental consent.
How does Playsmart Labs Inc. Share Information?
Marketing: The personal information you provide will allow us to alert you to new products, features and enhancements; special offers; upgrade opportunities; and contests and events of interest. From time to time, we are approached by companies and organizations that provide products or services that we believe may be of interest to you, and we may provide your personal information (except that of children under 13 years old) to such third parties. We see this as a value-added service helping you to find useful products or services. We strive to limit use of the information you provide to those offers that we think you would appreciate receiving. You may opt out of this service by contacting us as set out in the opt-out provision below.
Legal Rights and Obligations: Finally, we may use and/or disclose your personal information to enforce legal rights and comply with the law, or to comply with an order from a government entity or other competent authority, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage, we may also disclose personal information to law enforcement, or to the appropriate civil authorities.
Opt-Out Provision: Currently, Playsmart Labs Inc. does not share personal information with third parties for marketing purposes (except to the extent required by law, court order, or as requested by other government or law enforcement authority). In the event this was to happen, Playsmart Labs Inc. would obtain your consent prior to any such disclosure. In addition, if you do not want Playsmart Labs Inc. to send you postal mail about our products and services, you can opt out at any time and choose to have your name removed from our mailing list, you can do so by contacting Playsmart Labs Inc. Privacy Officer:
Post: Unit 323, 639 Dupont St, Toronto, Ontario, M6G 1Z4
By providing us your email, you accept to receive emails from Playsmart Labs Inc. with respect to our products and services. If you opt to receive such communications, you may opt out of this consent at any time by contacting us as described above or by using the unsubscribe mechanism included in the email communications you will receive. You may also modify your user settings to edit the email address related to your account or opt-out of receiving emails, at any time.
You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice, by contacting us as described above. Please note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services.
Business Transactions: We reserve the right to transfer any Personal Information we have about you in connection with the sale or transfer of all or a portion of our business or assets or rights relating thereto.
If we have collected and stored any personal information from children under 13, parents can request access to review such information, have it deleted, or stop our further collection or use of such information. To make any of these requests, please use the contact information above.